Disney is significantly scaling back the Hollywood premiere of its upcoming live-action Snow White, starring Rachel Zegler and Gal Gadot. While the event, set for March 15 at the El Capitan Theatre, will still include a pre-party and screening, Disney has limited media access, opting for a more low-key red carpet with only photographers and a house crew covering the event.
Backlash and Controversies Surrounding the Film
The decision comes as Snow White has been embroiled in multiple controversies, ranging from casting backlash to political tensions between its lead actresses.
Casting Criticism & Storyline Changes
- Zegler’s casting faced backlash from some Disney fans who objected to a Latina actress portraying Snow White.
- The West Side Story star also stirred debate when she called the 1937 animated original “dated”, criticizing the Prince’s role as “stalker-like.”
- In a 2023 interview, Zegler emphasized that this Snow White “is not waiting for a prince” but instead “dreaming of becoming a leader.”
Additionally, Peter Dinklage criticized the film for still including the Seven Dwarfs, arguing it perpetuated negative stereotypes. In response, Disney stated they had taken “a different approach” after consulting the dwarfism community.
Political Tensions Between Zegler and Gadot
- Zegler has publicly supported “Free Palestine” on social media.
- Gadot, who is Israeli, has been a vocal supporter of Israel, including a speech at the Anti-Defamation League summit on March 4 condemning pro-Hamas sentiments.
This divide has led to speculation that Disney is treading carefully to avoid further controversy.
MAGA & Trump Controversy
- Right-wing figures have criticized Zegler over past comments about Donald Trump, where she stated “May Trump supporters never know peace.”
- She later apologized two days after posting the statement.
Publicity Strategy Adjustments
Despite the scaled-back Hollywood premiere, Disney is still pushing forward with international promotions:
- Zegler has already promoted the film in Tokyo and will host a Broadway screening in New York.
- Gadot appeared on Good Morning America to discuss the film.
- Zegler and director Marc Webb will also visit Spain for additional promotion.
Can Snow White Overcome the Backlash?
While the official trailer has amassed 11.8 million views on YouTube in three months, the question remains: Will the controversy impact the film’s box office performance? Snow White is set to release in theaters on March 21, 2025.